This very interesting position is located in São Paulo/Barra Funda, Brazil and reports to Sales Director for LATAM region. The position is a hybrid position, that means that the job can be partially performed at home and partially at our offices. The definition of hybrid for this position is in line with the approved practices and will be reviewed later. Specially during immersion, the job has a stronger presence component.
Design, analyze, outline, and execute marketing strategy for Leica Microsystems in line with Business Unit and Americas LMS guidelines where applicable;
Influence growth of the pipeline and revenue from existing and current customers in key accounts;
Research new opportunities for our company and define market intelligence and market size for key countries;
Gather and share market trends analysis and insights, generating VOC, measurement of key volume and trends in the market, and LMS market share and driven assessment;
Develop annual marketing plan and demand generation campaigns for Medical, Life Science and Industrial segments for Latam region. Promotion and lead generation through non-digital channels and digital channels;
Responsible for our Social Media activities and campaigns;
Budget proposal and administration in line with Finance organization;
Marketing communications for end customers and channel partners;
KOL - Key Opinion Leader development, content generation, educational/informative forums sales process, and customer loyalty. Integrate Market Visibility components with CRM strategies;
Work with product specialists, Channel partners, BU sales managers and BU staff to segment markets and stablish adequate tactics within each market/country;
Actively participate in the value-selling mind set for our products;
Travel and immerse in key markets with channel partners and end customers;
Co-Lead and eventually lead remote activities as seminars, demos etc., as tools for reaching customers in a more efficient way.
Bachelor’s degree in marketing or business with specialization in marketing;
Strong experience in Marketing for capital equipment environment ideally in anyone of the following markets, medical device, life science or industry market.
Comfortable leading a marketing budget with a focus on continuous improvement in ROI;
Experience in optimizing traditional marketing such as trade shows, educational workshops, customer training;
Languages – Advanced Portuguese, & English and ideally notions of Spanish.
Learn more about what we do and who we are by watching our company video “We Are Leica”: https://www.youtube.com/watch?v=1zHmalqMXN4;
Are you interested to discover new opportunities in an innovative, team-oriented environment? Do apply online with your complete documents (cover letter, CV, certificates). We are looking forward to your application.
When you join us, you’ll also be joining Danaher’s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.
Danaher is committed to a diverse and inclusive culture where everyone feels they belong and all voices are heard. We believe in our associates and the unique perspectives they bring to every challenge, which is why we’ll empower you to push the boundaries of what’s possible.
If you’ve ever wondered what’s within you, there’s no better time to find out.
When you join us, you’ll also be joining Danaher’s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.
At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
If you’ve ever wondered what’s within you, there’s no better time to find out.
