Company Overview
WarnerMedia is a powerful portfolio of iconic entertainment, news, and sports brands. We bring people, technology, and the world’s best storytellers together to drive culture and meaningful connection. We believe the enduring power of stories can open our eyes to the world, to each other, and to new and different perspectives.
Join us. Shape your story here.
HBO Max is the future of entertainment and storytelling. WarnerMedia’s new streaming entertainment offering, HBO Max is the culmination of some of the most innovative new technology and greatest creative talent in the industry. Anchored by the entire HBO service, arguably the greatest brand in television, HBO Max also features fan favorites from the WarnerMedia library including Warner Bros., New Line, DC, CNN, TNT, TBS, truTV, Turner Classic Movies, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth, Looney Tunes, and more. HBO Max will also be home to key third-party library acquisitions, such as Friends, South Park and Doctor Who, and more than 50 exclusive Originals in its first year, from the likes of groundbreaking creative talent such as J.J. Abrams, Ridley Scott, Jordan Peele, Steven Soderbergh, Michael Mann, Mindy Kaling, Reese Witherspoon, Anna Kendrick, Greg Berlanti, Melissa McCarthy, Robert Zemeckis, Ellen DeGeneres, and other visionaries.
The Manager, Brand Marketing will identify, develop, and inspire the Company brand marketing efforts to be outstanding, forward-thinking, and culturally relevant. In this role, you will lead strategic campaign development and end-to-end campaign management of some of the brand’s biggest initiatives, such as content marketing campaigns that align with both show-specific branding as well as driving engagement with new and existing fans. This (Sr.) Manager role will elaborate country specific strategies and work side by side with various internal teams to develop initiatives that meet and fulfill the brand needs of our audience to build consideration, awareness and brand love.
A strong understanding of the complete brand management process and experience leading a campaign from start to finish with only some supervision
Proven experience developing brand strategy and crafting a meaningful 360 campaign brief that delivers upon the larger brand, audience, and channel strategies
Outstanding cross-functional collaboration skills - this person should steer the campaigns throughout the entire organization ensuring partners are on board and provided approvals along the way
Strong project management skills for prioritizing multiple projects at any one time that may be at different stages of execution and development
The ability to work closely with Insights & Research to optimize campaigns according to consumer data, framework mapping and develop your need for trend-based, insight-informed solutions
Excellent written and verbal communication and presentation skills with a strong sense of storytelling and a talent for writing inspiring briefs, communication plans, and program recaps that improve campaigns year on year
A distinctive ability to keep up with, and understand what is relevant, on-trend, and outdated
A results-oriented mentality to deliver out of the box ideas for growth
Bachelor's degree; 5+ (Manager) to 7+ (Sr. Manager ) years’ experience in marketing, ideally within an entertainment or DTC company
Proven experience leveraging performance and audience data to inform successful influencer campaigns.
Experience with project management, with a proven record to drive strategic frameworks all the way through execution.
Familiarity with audience behaviors and successful content strategies.
Ability to work collaboratively across the organization with employees at all levels.
Operate with a high degree of accuracy, attention to detail, and strong communication skills.
Able to manage multiple projects at a fast pace and high volume.
Self-starter who brings campaigns to market, develops new practices, and is dedicated to analyzing growth through metrics.
Comfortable working well under pressure with tight and changing deadlines.
Outstanding presentation and communication skills
Savvy in building presentation decks and is able to synthesize one-line positioning and visualizing proposals.
Proficient in Microsoft and Google Suites.
Fluency in written and spoken English.
A genuine, enthusiastic and passionate fan of pop culture and new trends and HBO MAX with excitement for our content and product
Exclusive WarnerMedia events and advance screenings
Paid time off every year to volunteer for eligible employees
Access to well-being tools, resources, and freebies
Access to in-house learning and development resources
Part of the WarnerMedia family of powerhouse brands
Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
