Social Media Manager (m/f)

WarnerMedia is a powerful portfolio of iconic entertainment, news and sports brands including HBO, Warner Bros., Adult Swim, Bleacher Report, Boomerang, Cartoon Network, CNN, TBS, TCM, TNT, truTV, Turner Sports and more.

About the job

Company Overview

WarnerMedia is a powerful portfolio of iconic entertainment, news, and sports brands. We bring people, technology, and the world’s best storytellers together to drive culture and meaningful connection. We believe the enduring power of stories can open our eyes to the world, to each other, and to new and different perspectives.

Join us. Shape your story here.

HBO Max is the future of entertainment and storytelling. WarnerMedia’s new streaming entertainment offering, HBO Max is the culmination of some of the most innovative new technology and greatest creative talent in the industry. Anchored by the entire HBO service, arguably the greatest brand in television, HBO Max also features fan favorites from the WarnerMedia library including Warner Bros., New Line, DC, CNN, TNT, TBS, truTV, Turner Classic Movies, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth, Looney Tunes, and more. HBO Max will also be home to key third-party library acquisitions, such as Friends, South Park and Doctor Who, and more than 50 exclusive Originals in its first year, from the likes of groundbreaking creative talent such as J.J. Abrams, Ridley Scott, Jordan Peele, Steven Soderbergh, Michael Mann, Mindy Kaling, Reese Witherspoon, Anna Kendrick, Greg Berlanti, Melissa McCarthy, Robert Zemeckis, Ellen DeGeneres, and other visionaries.

The Job

The Manager, Social Media is a critical member of the social team and will implement campaigns to create and sustain an engaged and loyal fan base across multiple social platforms including Facebook/Instagram, Twitter, Tik Tok, Snapchat, Spotify &YouTube, etc. This role is highly collaborative and will work across the organization with multiple stakeholders to identify opportunities for growth and to measure success.

The Daily

Manage in developing optimization strategies for each page/channel on each platform based off KPIs and performance metrics established by the Sr. Manager;
Find ways to use social media and content to deepen our relationship with our audiences in LATAM, to drive subscriptions, grow our digital/social channel footprint, and leverage all organic marketing efforts to reach users in meaningful and engaging ways;
Develop and strategize plans for new audience programs within social media.
Establish brand social content strategies supported by paid amplification to generate successful campaign results; use insights to improve and optimize campaign performance;
Collaborate with the in-house Creative Services team to generate innovative social content as well as fine tune the HBO MAX brand voice across channels;
Work directly with editors to ensure creative objectives are being met. Approve social media marketing copy in partnership with the engagement team;
Work with content, brand, planning, engagement and acquisition teams develop and maintain an editorial and promotions calendar;
Manage and organize direct reports for the publishing of content on social media channels, leveraging social media management (SMM) systems and marketing automation tools/software;
Lead the content approval process with both internal and external stakeholders;
Actively report, track and optimize performance of social media channels. Make recommendations and provide updates to the Marketing Team;
Partner with Data Engineering, marketing technology and BI to gather data and establish new reports/dashboards;
Monitor social trends, stay abreast of new social platforms and best practices, and provide competitive social analysis.
Work closely with platforms (Facebook/Instagram, Twitter, TikTok, Youtube) and vendors (e.g., agencies) to identify opportunities; understand their best practices and recommendations for the improvement of brand social at HBO Max.
Communicate and educate internal teams on new features and offerings in the social media sphere.
Lead a small team of Community Managers.

The Essentials

BS degree, with a concentration in Social Media, Public Relations, Journalism, Business preferred or equivalent work experience.
Fluency in Portuguese and English is a must; Spanish is a plus.
Social media management experience developing and executing social media marketing strategy. Preferably at a marketing/creative agency, or within the entertainment industry.
Experience supporting a direct to consumer service desired.
Experience leading a team.
Prove experience identifying meaningful, actionable insights within past successful social media campaigns.
Experience using social, project management and reporting tools like Sprinklr, Hootsuite, Asana, etc.
Knowledge and strong interest in pop culture, social platforms and influencer talent;
Proficient in Photoshop, PowerPoint, and Excel;
Desirable: Passion about sports, especially soccer.
This role will oversee the Champions League project so it's essential to have experience in making content about soccer or passion about sports.

The Perks

Exclusive WarnerMedia events and advance screenings
Paid time off every year to volunteer for eligible employees
Access to well-being tools, resources, and freebies
Access to in-house learning and development resources
Part of the WarnerMedia family of powerhouse brands

Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

São Paulo
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Social Media Manager (m/f)

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