The Digital Analytics Expert will integrate our Tribe Digital Channels in Analytics Chapter. This person will support their functional area of Consumer Business Unit and generate insights by supporting fact-based decision making using business data. This includes implementing and managing data elaboration flows with a view to provide KPIs, metrics, trends and visual (digital) storyboards using a variety of technologies and analytical techniques. Working with data tracking specification and testing, data governance and quality and integrate different tools with A/B testing and personalisation.
* Drives development and implementation of squads analytics strategy and roadmap, incl. data source selection, data collection, transformation and standard reporting;
* May extract, load or transform data from different sources either via scripting (e.g. SQL) or coding (e.g. Python, Javascript);
* Specifies tracking in web and app journeys and validates implementation;
* Configures tag manager, analytics collector and other tools to maximize integration and data collection;
* Develops and deploys standard reports on squad KPIs and key operating metrics to enable continuous monitoring and improvement;
* Develops smart and insightful dashboards and reports, tracking performance across channels to promote data-driven decision-making and optimize conversion;
* Presents data in charts, graphs, tables, designing and developing relational databases for collecting data and building or designing data input or data collection screens;
* Leads continuous, data-based improvement of activities via A/B testing and behavioural analysis;
* Monitorizes data quality and processes
* May further build the data technology and systems landscape through integrating new data sources to the DWH or advancing existing tracking technology.
Data Modelling
Data Visualisation
Data Analytics and Insights
Agile
Business and Commercial Acumen
Coding
Storytelling
Data Management and Transformation
Business Partnering
Communication
JavaScript
