Guarantees the correct set up audience segments in each of the bidding platforms (Remarketing, Look a like, etc)
Create the audience ensuring meaningful size & low overlap among platforms
Verify the correct set up media on buying tools and activate formats & variants according to the strategy including the use of brand safety tools.
Verify the correct set up budget per audience across platforms and the correct pacing
Set execution standards (pacing, frequency, time of day)
Check overall set-up against KPIs
Generate optimization segmentation approach based on audience, creative & KPIs matrix
Define and guarantee the application of the rules of automatic optimization based on performance and business objectives for Kenshoo and Search Ads 360
Inform audience and creative performance to fine tune as needed
Profound knowledge of SEM, Social Media and Programmatic tools relevant in the Western Europe Region
Able to implement, optimize and analyze digital marketing campaign based on awareness and performance objectives
Profound knowledge of the digital activation ecosystem (Display, mobile, video, audio, DOOH) tools and partners.
Management of performance based teams.
Profound knowledge of web and media analytics tools and automatic optimization tools
Able to successful activate the opportunities identified by the Audience POD across all platforms to enrich the audience using tools
2-3 years of experience in the role
Portuguese (fluent) English (B2 level or more)
Acknowledge and commit to comply with our internal procedures intending to prevent bribery and corruption.
Show special awareness and embrace our compliance culture, especially in matters related to anti-bribery and anti-corruption.
Be a role model and lead by example complying with the Business Unit internal procedures, including those regarding the Bribery and Corruption Management Framework.