The Digital Marketing Specialist will serve as the primary point of contact between the client’s Campaign Managers, Delivery Managers & Account Managers. The role will work directly with the them to identify and execute optimization opportunities across the clients advertising platform.
Expert on the tools and technologies for digital marketing campaign optimization.
Identifying and executing opportunities for process improvement.
Contribute in identifying initiatives to create efficiencies.
Expert in any of the Search, Display, Mobile and Video advertising networks
Analyzing campaign performance and formulating optimization strategies.
Presenting optimization proposals to Google’s Campaign Managers, Delivery Managers & Account Managers.
Identifying ROI opportunities on client accounts
Managing and growing relationships with the key stakeholders
2+ years prior work experience in Digital Marketing, technology, data management, client facing account management or related field
BA or BS in Marketing, Economics, Computer Science, Communications, Journalism or related field
Google Certified Professional with a certificate that is valid for a minimum of 6 months. The following exams ought to be completed - AdWords Fundamentals, Search Advertising, Display Advertising, Mobile Advertising, and Video Advertising
Effective Written & Spoken English
Mandatory to be fluent in one of the following: Portuguese
Exposure to international clients/accounts (US/UK/CA/APAC etc.) highly preferable
Knowledge of AdWords Editor
Demonstrated capability for critical thinking with an analytical outlook
Prior experience in an operations environment
Work experience in a B2B environment
Experience working in a client facing role
Experience working with Excel and data management techniques
Excellent communication skills
Excellent command of written English spelling and grammar
Good interpersonal relationship skills
Experience working in online advertising operations
Work experience managing projects on rapid timelines
