Digital Marketing Specialist | Marketing Team (m/f)

Fujitsu is the leading Japanese global information and communication technology company, offering a wide range of technology products, solutions and services. We build new possibilities by connecting people, technology and ideas, creating a more sustainable world where anyone can advance their dreams.

About the job

Your future is Fujitsu!

At Fujitsu, our focus on human-centric innovation is impacting the way the world transforms to a digital future. We see it on a global and local scale and we know that the power of innovation and human connection can create a more trusting, sustainable and responsible world for all. We are looking to grow our team with committed people to work in a challenging, but extremely rewarding environment using the latest technology to offer groundbreaking solutions to everyday problems for our customers. This is your world and your opportunity to shape it for the better.

Digital Marketing Specialist

Are you passionate for developing strong and innovative strategies to promote the brand and generate leads? Do you know how to optimize digital strategies performance? Are you willing to collaborate with other Marketing professionals to support the success of digital Marketing campaigns? Are you an expert in delivering paid media campaigns and maximizing ROI? If so, we are looking for a ‘Digital Marketing Specialist’ and would love to hear from you.

About GGtM Global CoE

Establish the global marketing execution through a centralized and optimized collection of marketing-focused resources, to support the strategic direction and business opportunities. Operationalize the customer approach activities by developing best practices and new approaches, implementing customer-focused deliverables to achieve the most-compelling CX and deliver incremental value for multiple teams and the business. GGtM Global CoE comprehends the Center of Excellence in Portugal, Philippines, and Japan.

About the role

The Digital Marketing Specialist role is pivotal to develop the digital media execution aligned with business goals to accelerate growth. As a Digital Marketing Specialist, you’ll have the ownership for the planning, building, and implementing digital marketing campaigns across multiple channels and platforms. The Digital Marketing Specialist role scope includes the management of paid media (Content Syndication and Facebook, Instagram, Twitter, LinkedIn, and Google Ads) and LinkedIn Lead Generation tool. The Digital Marketing Specialist manages agency relationship for digital campaigns execution to maximize ROI. The Digital Marketing Specialist works closely with the company’s social media and advertising marketing professionals and other team members, such as Campaign Project Managers.

What will be your responsibilities

Monitor the performance and optimize Marketing campaigns over time
Use data analytics to develop accurate insights and make data-driven marketing decisions
Manage end-to-end Paid Media activities, including planning, execution, and budgets, and provide recommendations from trends and insights to advance business goals, like generating brand awareness, increasing conversions and boost lead generation
Devise and implement search engine optimization (SEO) and pay-per-click (PPC) strategies to create and effectively manage campaigns
Measure and report performance of all digital marketing campaigns and provide an assessment against goals (ROI and KPIs)
Stay abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies when developing campaigns, and update current campaigns
Work along with the plans and aspirations with the wider Marketing eco-system
Liaise with digital agency to optimize spend and performance, based on the insights and trends
Conduct market research to identify opportunities for promotion and growth
Brainstorm new and creative growth strategies through digital marketing and provide thought leadership

What expertise and experience are required

Bachelor’s degree in marketing or related fields
3-5 years of related job experience
Proven working experience in digital marketing, particularly within the industry
A good understanding of current digital marketing trends
Demonstrable experience leading and managing SEO/SEM - Mandatory
Expertise and irrefutable know-how about paid media (Content Syndication and Facebook, Instagram, Twitter, LinkedIn, and Google Ads) - Mandatory
Knowledge of LinkedIn Lead Generation tool - Mandatory
Experience within B2B marketing in global environment
Holds a strong interest in customer experience
Must be proficient in collaborating with multiple teams
Be a driver for continuously looking for new and innovative ways to improve Digital Marketing

What essential skills and competencies are required

Multitasking and organizational talent, with effective time-management skills
Strong and effective communication skills, being able to influence
Flexible and smartly manages priorities shifting
Ability to positively deal with ambiguity and change
Self-starter who takes initiative and can be ‘hands on’
Proactively and collaboratively works with others, with an outgoing, friendly personality
Excellent prioritization and decision-making skills
Be creative and behave as an ‘actor of change’ for innovation and optimization
Holds a commercial focus, being results driven
Analytically and strategically thinking

We are committed to equality of opportunity for all and to offer:

Competitive salary;
Remote work;
Employment directly with Fujitsu with possibility of permanent contract;
Work life balance and 25 annual leave days;
Life insurance and Private health insurance extensive to family members and since the first day of employment;
International career in a dynamic and enthusiastic environment.
Training and internal career progression plan upon hiring;
Several discounts available with our partners;
The chance to get involved in our Social Responsibility program and participate in several initiatives with focus on well being, diversity and inclusion, environment and our community.

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Digital Marketing Specialist | Marketing Team (m/f)

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