Scope:
-Promotion management in Magento2
-Content management in Magento2 (CMS)
-Product management in Magento2 (product launch support, product price change, VAT change, product discontinuation, shipping cost change)
-Perform Q&A activities upon introduction of any change on the digital landscape, PreProduction then Production upon market NDG Digital & eCommerce lead approval
-Execute E2E testing on a monthly basis prior NDG.COM monthly release (NDG.COM and Mobile Apps)
-Implementation of SEO optimizations
-Handling support request and incident request to technical support organization (MSE and Application Development Agency) on behalf of market NDG Digital & eCommerce expert
-Handling request to key technical partners (Loylogic for promotion, Infotrust for GA and GTM, Datawords for copywriting translation, MSE for Promotional codes)
-Configure and Q&A existing features on NDG Magento2 platform, potentially integrated with 3rd party services. Ensure market validation and sign-off prior activation in Production.
-Track market requests and key activities delivered for NDG business, report on key activities delivered
No direct subordinates
Act as the primary eCommerce technical partner of brand market Digital & eCommerce expert, to update and maintain at market direction an attractive D2C offer, and actively contribute to grow Nescafé Dolce Gusto D2C business. Support the Business/Market in managing content on Nestlé e-commerce websites, ensuring consistency and maintaining high-quality information standards across the websites. The D2C E-commerce Specialist is part of a broader team focusing on websites content management and optimization. Update website content, manage promotions and products, communicate with internal and external partners is among main respnosibilities.
1. Execution of webmastering activites at NDG market direction of brand marketing website, D2C webshop and mobile applications
- Measurements / Performance Indicators: Delivery quality (First Time Right SLA), business satisfaction level (NPS score)
2. Timely submission of webmastering activities
- Measurements / Performance Indicators: Time to market (activities SLA)
3. Updated / clear documentation on processes and support model
- Measurements / Performance Indicators: Standard Routine evaluation score
4. Testing functionality
- Measurements / Performance Indicators: Issues missed
5. Optimized content based on SEO guidelines based on SEO team recommendations
- Measurements / Performance Indicators: Best SEO practices are met
6. Monitoring and analysis of KPIs, present actionable insights to business
- Measurements / Performance Indicators: Business satisfaction level (NPS score)
NBS, NGBS, MSE, Brand & Marketing, eBusiness, Markets, SBUs, GMBs
Digital (technical+creative) Agency
What experiences are key to success in this job?
1. Hands-on experience with e-commerce platforms, ideally Magento2
2. University Degree ideally in Digital technologies
3. Excellent writing and editing skills in English
4. Experience in running test and QA activities
5. Familiarity with SEO
6. General understanding of UX (User Experience)
7. Good understanding of with web analytics tools and other optimization tools (e.g. Google Analytics, Google Search Console, Google Tag Manager, SessionCam etc).
8. Understanding of web design
9. Keen attention to detail
10. Working with high-volume, complex tasks
11. Working in a corporate and multi-cultural setting
12. Experience in stakeholder management
13. Ability to collaborate effectively across functions/ teams and projects
14. Proven presentation, organization and communication skills
15. Ability proactively and independently collaborate with the businesses and markets.
16. Ability to make decisions
What specific organizational information should the incumbent have to be effective in their role?
1. Nestlé Corporate Business Principles
2. Corporate/Brand Website Guidelines
3. Nestlé Corporate Communication training (shadowing the team)
4. Knowledge of developing Standard Routines
5. Nestlé Continuous Excellence
These are the leadership behaviours required as defined by the position level of the role
Insight
Energize and Engage
Enable Results through Others
Coach and Develop
Influence with Integrity
Courage
These are the core functional competencies and the appropriate skill level that is required to be effective in the role
Competency : CMS (Magento2) / Skill level: 5. Can train others
Competency : Knowledge of HTML/CSS/JS / Skill level: 4. Can do alone
Competency: Image editing in Photoshop / Skill level: 4. Can do alone
Competency: Web Analytics & optimization tools knowledge / Skill level: 3. Can do with help
Competency: Project management support tools (Jira, Confluence) / Skill level: 4. Can do alone
Competency: JSON and structured data file (CSV, XLS) / Skill level: 4. Can do alone
Competency: Partner for Improvement / Skill level: 4. Can do alone
Competency: Partner for Improvement / Skill level: 4. Can do alone
Competency: Deliver with excellence / Skill level: 4. Can do alone
Competency: Service orientation / Skill level: 4. Can do alone
Other personal attributes not reflected in the NLF that will enable success
Excellent communication skills, both written and oral
Autonomous
Project team management
Stakeholder management
Presentation skills
Ability to multitask and prioritise work schedules
Ability to simplify and explain complex issues and procedures
Ability to work on their own or in a team
Ability to work to tight deadlines
Be thorough and precise in their work with a good attention to details
Initiative
Ability to follow style guidelines
General understanding of copyright law
Solid planning skills and self organized
Experience / interest in website management and Corporate Communications
Ana.Esteves@pt.nestle.com, Cadi.Balde@pt.nestle.com e Sandra.Costa@pt.nestle.com.
