Performance Manager, Paid Search, Social & Adops
Based in Lisbon, the Senior Performance Manager is responsible for developing and delivering a range of performance marketing products, creating & delivering performance marketing strategies, campaign reporting and analysis.
To draft paid performance proposals and presentations
Manage relationship with platforms such as Google, Facebook and Tik Tok for accounts under management
Build campaign structure based on client brief
Develop and manage all components of a paid performance campaign, including keyword portfolio development, creative, landing page optimization, keyword bidding, and maintaining / improving day-to-day campaign spend
Work closely in sharing and implementing Google Betas/Extensions with clients and work closely with Google on developing the partnership
Ensure delivery on performance targets for clients
Monitor & measure performance activity, engagement metrics, analysing results, translating information into learning & strategic recommendations.
Maintain appropriate mid-level Client relationships.
Build Client respect and be recognized as a leader on their business.
Work closely with client to identify and deliver performance marketing requirements
Work closely with planners to deliver on campaigns
Coach junior executives to continuously develop new approaches to optimization
Ensure full knowledge of tools like Google Analytics, SA360, CM360, Sizmek and Adform.
3+ years Digital all-rounder with proven experience and a strong understanding of multiple digital media channels (affiliates, online display, social, paid search, SEO, programmatic, etc.) as well as a passionate following of new/emerging channels & technologies.
Google, Facebook, Tiktok, Linkedin and Twitter ads are essential for this role.
Data-driven and creative to push the envelope on new user acquisition
Ideally with experience with demand side platforms (DSPs) and ad-servers (e.g. DV360, Campaign Manager)
Have experience of using Google Analytics (or similar web analytics platform)
You have demonstrable interest for ecommerce marketing and the knowledge of other online marketing channels and their interactions with each other
Creative thinking and problem solving to come up with solutions
Tenacity, resilience, flexibility and judgement to deal with difficult situations