SEO Lead (m/f)

Luca's learning platform provides learning programs for primary and secondary school students. The learning platform offers pre-recorded K12 videos, gamified content and AI powered personalized study paths, covering the entire official academic curriculum and national exams prep. Luca is a VC backed startup with HQ in Madrid & Mexico City


About Luca

Luca's learning platform provides learning programs for primary and secondary school students.

The learning platform offers pre-recorded K12 videos, gamified content and AI powered personalized study paths, covering the entire official academic curriculum and national exams prep.

Our founding team includes ex Uber, Netflix, Morgan Stanley, Crehana, Byjus, Santillana, ThePowerMBA, Cisco, IE Business School.

Since starting the company in Q4 2020, we have:

💰 Raised our $3M Pre-Seed round from Heartcore, Shilling and Edtech & Tier 1 Business Angels such as the Founders & CEOs of IronHack, The Power MBA, Pearson Education, Unbabel, Cobee plus C-Levels and Board Members at Descomplica, EQT, Hedosophia, EDP, Kroton and Kibo Ventures

📈 Scaled the team to more than 40 people

📱 Built and launched our Beta Desktop Platform + over 200 classes

📍 Ran Pilots in over 40 schools & 3k students in Mexico & Colombia & Guatemala,

validating our assumption that Luca's curriculum is fit for the spanish speaking region as a whole

🌐 Validated usage metrics on our platform: Luca's average session time is already 3x higher than that of the most sold product in the Region ( Compartir by Editorial Santillana)

🚀 Started the sales process last week for our schools: 20% of the pilot schools have already bought the program for next school year

👣 Achieved industry leading NPS at 84 , above 51 Education sector average NPS

At Luca, You will be working in an environment where everything you do is incredibly important to the end product and success of the company. Your actions and decisions will shape the future of the company & of the education sector as a whole.

As we move into our next phase of growth, we're looking for passionate and dedicated people to focus on innovative solutions while positioning the company for hyper growth. That, in part, means finding top candidates who want to invest their energy & talent in helping us achieve our mission: to democratize education. We empower our team to make the right decisions, at the right time, always thinking of the students, their parents and the future.

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone has access to quality and affordable education, everywhere at anytime. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s change the education sector for good, together.

Job Description

SEO Lead

We are looking to meet our new SEO Lead, to join our team and contribute to our mission of democratizing K12 Education in Latam.

As the SEO Lead for Luca, you will be working as a core member of Luca´s marketing team and interacting directly with the other departments.

You responsible for driving our SEO effort’s overall strategy and execution including on-site technical reviews, project management and applying your subject matter expertise to product and content development. The ideal candidate is passionate about SEO, hands on and aligned with our mission.

Who are you?

You know what empathy is and like autonomy. You are also a self motivated and energetic SEO Lead who believes that this planet would be much better through better education.

You love a fast-paced environment, but you also know that “fast-paced” can be incredibly fun, zen and supportive... ah, and you are not arrogant and treat people the same way you would like to be treated.

You should be goal-oriented and keen to implement processes, automations and work with no-code tools. You can work without any supervision or mentorship, but you don't mind asking if needed (after you tried, or asked father Google).

Your Responsibilities…

Own, build, and manage the SEO roadmap while leading SEO strategy to hit annual visitor growth goals; You will collaborate closely with internal teams (content, product, engineering, etc) to drive end-to-end execution and continuous improvement
Plan, develop and oversee implementation of on/off-site SEO strategies and related activities to improve organic search visibility and revenue
Building and prioritizing technical and content SEO roadmaps in collaboration with Growth and Brand.
Collaborating with Engineer, Paid, Brand, International, and PR leads to ensure Luca is broadly optimized for SEO
Growing Luca’s organic sign up volume through content and technical improvements
Developing and executing near, mid, and long-tail content strategies and building out capacity to scale content production
Building a world class SEO team
Combine technical SEO skills and data-driven strategy development to create more advanced metrics, measures, and data practices (gathering, reporting, communicating)
Develop and implement execution plans for content strategy

Your Skills And Experience

4+ years of experience with both technical and content SEO
Excellent analytical, organizational, project management, and time management skills
Experience leading a world class SEO team and managing key cross-functional stakeholders
Strategic, innovative and analytical thinker that can produce a distinctive SEO strategy
Expert understanding of technical SEO including optimization and implementation of robots.txt files, XML sitemaps, canonical tags, hreflang tags, page schema, title tags, etc.
Intermediary knowledge of HTML, CSS
Fast learner with excellent problem-solving ability
Fluent both in english and spanish

Why join Luca?

Because we love what we do and we are always aiming to hire better people than us. At Luca you will have the rare chance to work in a vibrant and energizing start-up culture with flat hierarchies and with very clear core values: empathy, autonomy and fun.

❤️People - Treat colleagues and clients as you would treat your family, always.

🚀Autonomy - You, your opinions, and actions are appreciated, but do it responsibly.

🏖️Fun - Have fun, go remote, party, in a way you collaborate to build the best educational platform of the world

We are a diverse decentralised team with offices in Madrid, Lisbon, Barcelona and Mexico City (and counting!). We have no space for arrogance, empty corporate bs, lack of empathy or mistreatment. We treat people as we would treat our family, for real, and we also believe that people should have fun, flexibility and good perks, but knowing that hard working is very important to build something great (mental health friendly:).

Sounds like a plan? Apply to the job and let's make it happen.

At Luca you can also:

Live in the new global center of technological innovation of Europe.
Have amazing personal growth experience at the best city in Europe (Climate & Food) .
Get to the office in a 10 minutes ride to the beach.
Work in one of the Fastest growing Edtech companies in the region
Be in the best place to be challenged and be part of a fun team at the same time.
Many more benefits are coming soon…

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SEO Lead (m/f)

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