Scope:
- Act as the go-to person for any SEO
related topics
- Review and analyze the Nestlé
websites for areas that can be improved and
optimized - Measure results of the strategy
implementation with tools like Google Analytics,
Google Search
Console and BrightEdge
- Monitoring and reporting performance
of traffic, rankings, conversions and other trends.
No direct subordinates
SEO Specialist will join a broader team focusing on website and content optimization. SEO Specialist will support website editors and webmasters in the
implementation of SEO recomendations provided by global and local search agencies or SEO tools, mainly focusing on on-page and technical SEO. This
individual is responsible of operationalizing SEO strategy and recommendations. Leveraging BrightEdge and Google Search Console, SEO Specialist
might be asked to monitor and track website performances and provide recommendations which will then be presented to the business users. In addition,
this individual might be involve in larger SEO projects like the migration of several websites in collaboration with the SEO Expert.
Recommendation Implementation:
Responsibile for implementing recommendation, resolving SEO related task, assigned via workflow tool.
Responsible also for recurring or upon request reporting activities.
Measurements / Performance Indicators: Delivery quality, time to market, business
satisfaction level.
Internal Reporting:
Responsible for reporting to team supervisor on SEO related performance.
Measurements / Performance Indicators: Defined KPIs
SEO Monitoring:
Responsible for tracking website performances with BrightEdge and Google Search Console. Perform monitoring
of on-page and technical SEO variables.
Responsible for drafting recommendations and provide them to the SEO Expert, also responsible for implementing
recommendations upon business users acceptance.
Measurements / Performance Indicators: Defined KPIs
NGBS Digital and Social Media teams across centers;
Marketing, Sales, Content, Communication teams, Global and in local Markets;
MSE (ex DSU) team
Partner agencies;
Industry analytics tools providers
What experiences are key to success in this job?
1. At least 1 year of SEO experience is required
2. Working in a multinational/multicultural environment
3. High Intermediate English skills: writing, reading, speaking
3. Ability to work with ticketing and workflow tool
4. Highly proactive, motivated, and innovative, with ability and
willingness to share his/her knowledge with peers
5. A team oriented mentality and attitude where the work is
approached with empathy, enthusiasm, ownership, responsibility, adaptability,
balance and resilience
6. Meeting deliverable requirements, service level measures and
specific targets7. High proactivity, always looking for improvement in daily duties
and skill levels
8. Ensuring good time management (including down time)
9. Good communication skills (team collaboration, call, chat, email,
tickets, etc.) with excellent response times
10. Implementing self-assessment quality assurance
What specific organizational information should the incumbent have to be effective in their role?
1.NCBP
2.Brand Building the Nestlé Way
3.Nestlé Social Media Guidelines
4.Nestle Code of Business Conduct
5.NCE
6.Nestlé Social Media Listening Toolkit
These are the leadership behaviours required as defined by the position level of the role
1. Understand the Business Environment
2. Practice What You Preach
3. Results Focus
4. Know Yourself
5. Proactive Cooperation
6. Initiative
These are the core functional competencies and the appropriate skill level that is required to be effective in the role
Competency: On page SEO / Skill Level: 4. Can do alone
Competency: Technical SEO / Skill Level: 4. Can do alone
Competency: BrightEdge / Skill Level: 4. Can do alone
Competency: Google Search Console / Skill Level: 4. Can do alone
Competency: Google Analytics / Skill Level: 4. Can do alone
Competency: Drupal CMS / Skill Level: 4. Can do alone
Other personal attributes not reflected in the NLF that will enable success
Strong communication skills, including written, verbal and presentation skills
Solid planning and project management skills with the ability to work well under
pressure
Strong interpersonal skills and ability to build strong networks easily
Detail-oriented with ability to handle various tasks simultaneously under multiple
deadlines
Ana.Esteves@pt.nestle.com, Cadi.Balde@pt.nestle.com e Sandra.Costa@pt.nestle.com.
