Viral Marketing Manager (m/f)

Unleashing the gamer in everyone


Viral Marketing Specialist

Miniclip is looking for a Viral Marketing Specialist to hire in our Lisbon or London Studio. Are you a creative, innovative digital marketer with solid creative copywriting and content creating experience? Or are you a creative, innovative copywriter and content creator, with solid digital marketing experience? We’re looking for you! This is a full-time position, please apply only if you have the right to work in Portugal or the United Kingdom.

What will you do?

As a Viral Marketing Specialist you will have the exciting responsibility to produce and publish fun & engaging content for our portfolio of games based on creative and innovative strategies that you also help formulate. If you love everything about games, from playing and talking about games, to creating videos and memes about games, while engaging with communities to drive organic reach, this position may be for you.

We need someone who is comfortable both in social channels and sharing ideas in boardrooms, with good business experience, an understanding of the content economy, and, of course, a bit of a gaming habit. We need a someone who loves the idea of uncovering and developing a games brand and DNA, and can also help take this across to in-game promotions, social channels, into the wider marketing team functions, into product development teams, and work with agencies to drive forward the organic influence of our games on channels like YouTube, Facebook, TikTok, Instagram and more!

You’ll be working on multiple games and brands, with many diverse projects. You’ll be working with loads of different teams across the business. Things will be challenging and exhilarating and you’re going to need to keep your wits about you. We work in a fast-paced world, we have a great portfolio with incredible communities and great content building opportunities. Will it be easy? No. Will it be fun? Also no. Kidding, it’s definitely fun. Please pack your sense of humour.


Game DNA and narrative development;
Creating strategic viral marketing plans for selected titles;
Work closely with CRM, Paid Marketing and Go-To-Market teams to create unified marketing plans;
Perform market research regarding social and viral marketing for gaming;
Collaborate with product teams to incorporate viral marketing features;
Lead content development (social content, in-game, cross marketing channels, from taglines to manifestos to scripts + basic audio, video) for select titles;
Direct creative agencies to ensure quality outputs and manage the publication of the produced materials on social channels;
Report on results to show business impact in collaboration with Business Intelligence.

The following characteristics are essential for the role

Creative thinker and creative problem solver.
Business Savvy and effective communicator;
Eager to suggest new ideas and take the lead on projects;
Goal oriented and highly organized;
Critical eye towards marketing design and messaging;
Comfortable working under pressure;
Able to encourage and recognize the valuable contributions of others;
Strong desire to suggest new content ideas and take the lead on projects, or explore new opportunities;
Team player and an active listener,
Passion for gaming.
Excellent communication skills in English, both written and verbal;
Excellent attention to detail;
Excellent relationship management skills;
5+ years of experience producing digital marketing content for social channels, (games or not) agency or client side - preferred that some experience is as internal or agency creative copywriter;
Experience as a content creator, able to conceptualise ideas quickly and have a portfolio or examples of previous work;
Portfolio of copy - taglines to longer form, short sharp content to scripts and story telling/narrative building;
Good knowledge of marketing techniques;
Experience with social media management;
Familiarity with tracking tools and audience measurement tools.

Bonus points for

Solid know-how of content creation and photo manipulation tools such as Photoshop / After Effects, or similar;
Strong video editing skills for producing short video segments of gameplay, teasers, GIF’s, animated memes;
Understanding of games, game mechanics and game monetisation;
Knowledge of and experience with retention and monetisation marketing;
Past experience in global-based roles;
Project management experience;
Comfort with data and the insights it brings;
Experience in a game company of some sort.

Why you might like working with us

We’re an overgrown start-up with a love for games and gamers. We love us some best practises, knowledge sharing and we love data and testing, but we also like to throw out the playbook sometimes and just explore different ways of doing things - so there are loads of opportunities to try new things as long as you’re comfortable sharing the solid thinking behind the wild ideas.

About Miniclip

Miniclip is a global leader in digital games with a mission of ‘unleashing the gamer in everyone’. The Company develops, publishes and distributes highly engaging games to an audience of over 250 million monthly active users across mobile, social and online platforms.

Founded in 2001, the Company has successfully grown a huge global audience in over 195 countries and across six continents. Miniclip has a unique understanding of the digital games space and has developed a strong portfolio of over 60 high-quality mobile games, extensive worldwide distribution, and an internationally recognised brand name. To date, Miniclip franchises including 8 Ball Pool™, Golf Battle™, Football Strike™ and™ have generated more than 2 billion downloads. Miniclip has more than 50 million daily active players reaching people across the world in the pursuit of ‘unleashing the gamer in everyone’.

In February 2015, Miniclip was excited to receive a large majority investment from Tencent, one of the world’s largest technology companies and the world’s largest games publisher. This new chapter in Miniclip’s history strengthens the Company’s position, with Tencent recognising its achievements to date and future potential.

In the past two years, as part of their ambitious growth plans, Miniclip have been delighted to welcome the teams from Playsport (famous for Motorsport Manager), Yakuto (creators of Darts of Fury), Masomo (home of Head Ball 2), Ilyon (designers of Bubble Shooter), Eight Pixels Square (Sniper Strike) now operating as Miniclip Derby, Gamebasics (creators of OSM Online Soccer Manager), Green Horse Games (home of Football Rivals), and most recently Supersonic Software Ltd., trading as Appynation Ltd (the team behind the highly successful Puzzle Page and Picture Cross) to the Miniclip Group.

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Viral Marketing Manager (m/f)

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