Scope:
Nestlé websites (brand, corporate and internal)
Duties:
- Manage content across assigned website
- Install new content and edit existing HTML within CMS platform; ensure content is accurate; ensure timely publication
- Re-structure the articles by content writers according to Nestlé style
- Source images
- Improve/create illustrations in Photoshop in collaboration with marketing and design teams
- Optimize published pieces using SEO guidelines
- Craft and send monthly news letters
- Compliance checks and follow up (e.g. fixing broken links, fixing 5XX errors, fixing 404 errors, implement redirects, adding missing ALT tags, meta data etc)
- Maintain the websites once content is live and ensure the information is accurate
- Monitoring web traffic and user engagement (e.g. bounce rates etc.)
- Developing documentation
- Ad-hoc tasks (e.g. testing new functionalities)
Support the Business/Market in managing content on Nestlé corporate/brand websites and/or Internal platforms, ensuring consistency and maintaining high-quality information standards across the websites.
The Website Content Management Specialist is part of a broader team focusing on websites content management and optimization.
Update website content, perform webmastering activities, configure CMS based on markets/business requests (via a tool).
Update front-end by performing light front-end coding (HTML, CSS, JavaScript)
Monitor and track website performances via front-end and content optimization tools.
Draft recommendations and eventually implement those feasible via CMS and other global tools. Roles requires knowledge of Google tools such as Analytics.
1. Execute website and content management related task assigned via ticketing tool, including light front-end coding activities with high agreed quality and First-Time-Right.
Measurements / Performance Indicators: Delivery quality (First Time Right SLA), time to market (activities SLA), business satisfaction level (NPS score)
2. Create and maintain Standard Operating Procedures and documentation
Measurements / Performance Indicators: SOP evaluation score
3. Create font-end and content performance reports with actionable recommendations based on agreed KPIs and business objectives
Measurements / Performance Indicators: Number of recommendations, business satisfaction level (NPS), website KPIs improvement
4. Implement recommendations upon business approval.
Measurements / Performance Indicators: time to market (activities SLA)
5. Execute website content optimization related task assigned via ticketing tool, leveraging global tool set within agreed quality and First-Time-Right.
Measurements / Performance Indicators: Delivery quality (First Time Right SLA), time to market (activities SLA), business satisfaction level (NPS score)
6. Organize and run trainigns with Nestlé internal and external third parties on selected topics
Measurements / Performance Indicators: Training satisfaction score
7. Implement basic SEO improvements via CMS or other global tools
Measurements / Performance Indicators: time to market (activities SLA)
NBS, NGBS, MSE, Brand & Marketing, eBusiness, Markets, SBUs, GMBs
Digital Agency
What experiences are key to success in this job?
1. University Degree ideally in Digital Media, Digital Communication or Digital Technologies
2. Excellent speaking, writing and editing skills in English
3. Hands-on experience with Content Management Systems (preferably Drupal 8 and 9) and photo editing with Photoshop
2. Proven web-mastering and content optimization experience (previous projects and experience) and knowledge of Google webmastering tools.
9. Knowledge of web design and UX
5. Familiarity with SEO concepts and tools
5. Familiarity with Analytics concepts and tools (Google Analytics, Data Studio...)
3. Ability to work with ticketing and workflow tool.
4. Highly proactive, motivated, and innovative thinker, with ability and willingness to share his/her knowledge with peers.
5. A team oriented mentality and attitude where the work is approached with empathy, enthusiasm, ownership, responsibility, adaptability, balance and resilience.
6. Meeting deliverable requirements, service level agreements and specific targets.
7. Defining continuous improvement in daily activities.
8. Ensuring good time management (including down time).
9. Good communication skills (team collaboration, call, chat, email, tickets, etc.) with excellent response times.
10. Implementing self-assessment quality assurance.
11. Working in a corporate and multi-cultural environment
What specific organizational information should the incumbent have to be effective in their role?
1. Nestlé Corporate Business Principles
2. Corporate/Brand Website Guidelines
3. Nestlé Corporate Communication training (shadowing the team)
4. Knowledge of developing Standard Routines
5. Nestlé Continuous Excellence
These are the leadership behaviours required as defined by the position level of the role
Proactive Cooperation
Results Focus
Understand The Business Environment
Initiative
Practice What You Preach
These are the core functional competencies and the appropriate skill level that is required to be effective in the role
Competency : CMS (Drupal 8 and/or 9) / Skill level: 4. Can do alone
Competency : Knowledge of HTML/CSS / Skill level: 4. Can do alone
Competency: Knowledge of Javascript / Skill level: 4. Can do alone
Competency: Image editing in Photoshop / Skill level: 3. Can practice with help
Competency: Microsoft Office Suite / Skill level: 4. Can do alone
Competency: Google Marketing Platform (Google Analytics, Data Studio, Optimize) / Skill level: 4. Can do alone
Competency: SEO / Skill level: 3. Can practice with help
Competency: Business writing / Skill level: 4. Can do alone
Competency: Presentation skills / Skill level: 4. Can do alone
Other personal attributes not reflected in the NLF that will enable success
Excellent communication skills, both written and oral
Solid planning skills and self organized
Ability to multitask and prioritise work schedules
Ability to simplify and explain complex issues and procedures
Ability to work on their own or in a team
Ability to work to tight deadlines
Service Oriented
Ability to follow guidelines and processes
Ability to get insights from various data sources
Ana.Esteves@pt.nestle.com, Cadi.Balde@pt.nestle.com e Sandra.Costa@pt.nestle.com.
