As a modern application development platform, OutSystems provides customers with everything they need to build apps incredibly fast. The Web Experience Content Manager will be an important part of our web team focused on the front door of OutSystems to drive effective end-user web experiences for our customers. This role is at the crossroads of UX best practices, content marketing, demand generation, data analysis, and web content management. If you get up every day thinking about web and digital marketing, read on.
The primary responsibilities for this role include (but are not limited to):
Partner with field and growth marketing, SEO, design, UX, and development to scope, understand, and deliver effective web experiences that drive tangible results
Drive adoption of modern digital and web best practices, and learnings from tests and experiments into future web experiences
Seek and understand website data patterns and trends, and make recommendations based on additional research and testing
Manage web content change requests in partnership with the rest of the team
Create dashboards and reports, so stakeholders can track impact and performance
5+ years experience with managing content and building pages in Sitecore CMS, AEM, Umbraco or other enterprise CMS platform
5+ years experience with Google Analytics (certification preferred) and Google Data Studio
5+ years experience collaborating with design, UX, and development teams
Experience with personalization of content, personas, inbound marketing strategies
Experience in marketing B2B technology products or services preferred
Experience working with marketing automation teams to build, test, and deploy forms from tools like Marketo, Eloqua, Pardot
Experience with tools such as Slack, GSuite, Figma/Adobe XD, Miro, and other modern martech platforms is preferred
Experience in implementing search engine optimization (SEO) tactics
Experience in project management with tools like Asana, Monday, etc.
Ability to manage time and juggle multiple priorities to execute high quality deliverables
Experience in communicating and presenting information across multiple stakeholders at varying levels of the business
High level of attention to detail, including QA/review
Strong English proficiency.
Location: Portugal - REMOTE